Our Blog Bag

The art of marketing automation (Chapter – 2)

by Rahul Krishnan

Posted on July 21, 2017, 6:36 pm


What makes up an actual workflow?

In the previous chapter we had discussed about what workflows are and how they can help you improve your business efficiently. In this second chapter we will tell you about what makes up an actual workflow. There are a few ways to start a workflow. You can set a workflow to start manually, on a condition (list workflow

Read More

The art of marketing automation (Chapter 1)

by Rahul Krishnan

Posted on July 15, 2017, 6:52 pm

As a business owner,
  • You’re generating leads for your business but ignoring the ones that are not yet ready to buy. 
  • You're unhappy with the quality of the leads you generate. 
  • You’re marketing team is sending the same old email to your entire list. 
  • You’re not targeting your offers & messaging based on you

    Read More

An Advertising Revolution Begins

by Aravind Bharat

Posted on May 23, 2017, 1:06 pm

Someone once said, "When in doubt, trust onto GOD.” Not the guy upstairs but the search giant, Google aka GOD(Google On Demand) aka Mr. Know-It-All. This big guy is whom we trust when we need to know something, meaning anything under the sun. 

Now, everyone “Googles” everything today. *That’s a never ending list*  Trust us, Google shows you close to a million results when you search something. What changed over the years is how it showed you those results. Back then, the page had 10 to 15 results along with ads in the right column related to your search. Later, results became an ad in themselves. The fact that Goog

Read More

Ads Then, Ads Now - A Brief History Of Online Ads

by Aravind Bharat

Posted on May 18, 2017, 7:01 pm

From the times when you had a dial-up connection to connect to the world, search and enjoy a nice chat room to everything at a click's reach, things have evolved very rapidly. The same is the case with Online Advertisements. Their origins were in the early 1990’s
It was 27 Oct 1994, when the web gave birth to the first banner ad. Wired.com, then known as HotWired, invents the web banner ad. The

Read More

WHERE WE ARE WITH VR

by Aravind Bharat

Posted on April 11, 2017, 11:13 am

Remember the film Disclosure where Michael Douglas uses the DIGIcom’s Virtual Reality system, that one tech we all wanted for a long time. Well that was two decades ago, when VR was just entering the market.

Now, where are we with VR today?

VR is cool, geeky and awesome. Well, it is also in the cloud(Everyone is there). Okay, that is vague and simple. So here are few

Read More

Tips for Perfect Poster Design

by Manisha kapoor

Posted on April 08, 2017, 9:58 am

We see posters everywhere these days and sometimes we wonder how they come up with those awestruck designs. So here is a crash course to create such posters.

1. Make it "Easy to Read" from a distance

Headline: This is the main (and largest) text element in the design. It can be in addition to an art element or it can be the art element. Opt for a readable typeface th

Read More

Yes We Can - Marketing Automation !

by ARAVIND BHARAT

Posted on January 31, 2017, 7:28 pm

The Success Story of a Texas Audiology Clinic


This Texas based Clinic used to spend $2000 every month on their digital marketing, but hardly fo

Read More

Paper quilling art

by Manisha kapoor

Posted on December 05, 2016, 11:22 am

Quilling is relatively easy to learn compared to most other crafts, and with the resources available today, it can be learned by almost everyone. Basic quilling techniques can be learned almost anywhere and there are several videos online that can teach you how to start quilling. There are more exotic styles of quilling that aren't commo

Read More

Five Basic Equipments for Food Photography

by Arun Somesh

Posted on November 29, 2016, 6:08 pm


Beginning food photographers are often curious what other foodies are using for food photography equipment. I can admit scouring the internet in search of ‘the best tripod for shooting food’ or ‘what lens is best for food photography’. In my opinion, it isn’t the gear that creates your amazing image, it’s the foodie behind the camera, but that doesn’t mean some good gear can’t hurt, right!

Read More

Know your competition before they know you!

by Krishnan Nair

Posted on November 23, 2016, 3:40 pm

The industry of competitive intelligence is new, but you’ve been doing for years. For example Keyword research is simply seeking out keywords that generate a lot of search volume and typically have a low barrier to entry (low authority sites ranking for organic or low CPC for paid), isn’t that the same thing as just looking at what keywords send your competitors visits?

Think of primary purpose of your online marketing campaigns, all you’re

Read More

WHY DID THE SHOE FOLLOW YOU?

by Ramiz Raja

Posted on November 18, 2016, 5:17 pm

On a breezy Monday morning, you look outside the balcony and you notice a beautiful girl jogging along with her dog. Now you get the idea of fitness out of the blue. You dress up to jog along but, Dang "YOU GOT NO SHOE." 
You then dig Amazon to buy one. 


So what's the big deal right?Guess what? You Just Became A Potential Target Of The Seller Who Sells the Shoe!
So what happens next?


And that my friend is called Retargeting in the world of Digital Marketing!
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For

Read More

What in Gods Green Earth is SEO?

by Krishnan Nair

Posted on November 15, 2016, 5:58 pm

Long ago in the beginning, when the first writer was born, legend has it that nothing happened no skies roared no goats bleated and no one cared. 

Fast forw

Read More

Love and Technology: Part 2

by Aravind Bharat

Posted on October 26, 2016, 6:30 am

The story continues. But it’s time to get in the line and be a bit specific about a lot of things now. Let’s get down to the facts on how much has technology gotten into the veins of your relationship. WHEN PEOPLE SAY “LOVE IS IN THE AIR”, Sheldon Cooper denies! And I agree to it partly, microwaves are the reasons for a lot of mess in the room apart for the clothes lying in the corner and the table filled with junk. Have you ever wondered why people become so obsessed with cell phones when they fall in love? Cause love in there somewhere behind it. Look at where love has gotten in today’s world. Even when you see her you stil

Read More

What is a Zentangle?

by Manisha kapoor

Posted on November 07, 2016, 12:05 am

“The Zentangle Method is an easy to learn, fun and relaxing way to create beautiful images by drawing structured patterns.” Zentangles are miniature pieces of unplanned, abstract, black and white art created through a very specific Method from an ensemble of simple, structured patterns called tangles on a 3.5-inch (89 mm) square paper tile. Zentangles are not only exquisitely beautiful, they are fun and relaxing to create. The process of creating a Zentangle is a form of “artistic meditation” as one becomes completely engrossed in making each pattern, deliberately focusing on “one stroke at a time”. The creativity options and pattern combinations

Read More

Our Credibility, Your Priority

by Pradeep

Posted on October 26, 2016, 7:07 am

Think about those brands that you purchase from over and over, even when there are many more options out there. Do you usually recommend the same motorcycle when asked for suggestions? Do you buy your coffee from the same café every day ? Do you recommend a specific jean brand for your friends when asked for suggestions? Often, the reason we stay loyal to brands is because of their set and quality of values. Also, those are the brands that give customers the ultimate satisfaction and the value worth the spend. The best brands strive to combine physical, emotional, and logical elements into one exceptional customer and employee, basically focussing customer beh

Read More

Sorry For Marketing

by Krishnan Nair

Posted on October 26, 2016, 6:56 am

We live in the loudest and noisiest era in the history- a time when consumers (You and Me) have won the war for our own attention. We have so much choice facing us in every imaginable form, medium, screen, etc., that we have all the power over media and marketers, because if we don't like something, we can easily find a replacement. So anyone hoping to reach must first start by becoming the chosen one. So folks, the name of the game today is Attention! Can you Grab It? Can you Retain It? And most importantly Can you Convert It? The biggest issue today is to retain the attention span of your end consumer, how can you stand out from the million voices selli

Read More

The Art of Doing What You Like

by Priyadarshini

Posted on October 26, 2016, 6:55 am

Ever wondered how you can make life interesting and happening while working?Well , the solution is there within you,your mind.Make everything you do interesting by connecting to it to what you like. What i would call “The Art of doing what you like!!” Now how do you connect this to the world of business and marketing.Digital marketing is how we step up our brand,products and services on the social media platforms. It’s just like how we create a new step for a song while dancing.Similarly, we create new and innovative campaigns and strategies for the social media platforms.How you go about it is the planning part.What we do before a dance program is de

Read More

It's the age of Digital Transformation

by Ramiz Raja

Posted on October 26, 2016, 6:45 am

It's the age of Digital transformation and it has already started impacting all aspects of our work lives. A recent survey by Intel revealed 63% of employees no longer have a traditional desk job environment. About 43% worked from home several days a week. Digital transformation is changing the very nature of work itself: the way we think, create, communicate and deliver. Here are 3 trends that has a massive impact on the future of work. Internet of Things: Most devices we use today are connected to eachother are becoming more and more efficient surpassing human efforts. As smarter devices get connected to the Internet, they can start to assist huma

Read More

Love and Technology

by Aravind Bharat

Posted on October 26, 2016, 6:30 am

The word we live in today many are technologically advanced and better than the times of renaissance, but over these ages love has been one of those "things" that can evolved with technology. Quite simple, you ask a 10 year kid why he is sad, he would say his girlfriend broke up with him. India is secular country as we call it. It has a diverse range of culture and traditions from the ages of old. Indian Mythology has a lot of economic examples of love. The love stories of the kings and queens and the common folk. Today, we have kids and teenagers with relationship issues and adults with marriage problems. The question is, has love corrupted us to the extent tha

Read More