We see posters everywhere these days and sometimes we wonder how they come up with those awestruck designs. So here is a crash course to create such posters.
1. Make it "Easy to Read" from a distance
Headline: This is the main (and largest) text element in the design. It can be in addition to an art element or it can be the art element. Opt for a readable typeface that is interesting and demands attention.
Details: What, when, where? Answer these questions on the second level of the text. What information does someone need to do what your poster is asking of them? Provide the information here in a concise manner. As for sizing, there are two options – drop the size to about half of the main headline for very clear hierarchy or continue to use a larger size and use another technique for contrast. (The choice often depends on other elements and importance of secondary text.)
You have one glance to grab someone’s attention with a poster. High contrast between elements can help you do that. Forget a monotone color palette with pale gradients; go bold with color and type options. Poster design is a great time to try a typeface or color palette that might be too “crazy” for other projects. Experiment with it.
Think about a big color background as well. Many times poster designers start with a white canvas. If your printer allows, use a high color background with a full bleed to make your poster stand out from all the rest.
3. Consider Size and Location
This is important: Where is your poster going to be located? This factors in several ways, including the size of the poster (and possibly aspect ratio), visual clutter around the poster and will the people who see it appreciate your call to action?
Knowing where the design will live can help you make choices about how to create it. Not only is visual contrast important within your design, it is an important external factor as well. Think of it this way: If your poster is going to hang on a green wall, you probably want to use a contrasting color scheme so the design does not blend into the environment.
4. Use Plenty of Space
When it comes to posters, use exaggerated spacing between elements. It may look a little funny to you at first, but the extra spacing will dramatically increase visual impact and readability at distances.
There are a few places where extra space can work wonders in poster design:
1.Between individual letters. Tight kerning can cause letters to blur at distances.
2.Between lines of text.
3.Around interior margins of the canvas.
4.Between elements of different types, such as images and text.
5.Around the most important element in the design. What do you want people to see first?
5. Include a Call to Action
The goal of every poster is to expose people to something. Most of these “touches” involve inviting someone to something, such as a concert or movie or any other event. For that reason a call to action is vital. Think of it in the same way you would if designing a call to action for a website or app – give it a high-level of prominence in the design.
6. Create Focus with Typography
Poster design is one of those places where you can really go crazy with beautiful typography. Some of the best posters are made with type and color, with no images or illustrations.
Set the tone for the project with these type options. Use type that conveys an appropriate mood for the event. You might find this challenging at first, but it can be a quite invigorating exercise.
Posted on: 08/04/17
- Graphic designer