Ads Then, Ads Now - A Brief History Of Online Ads


From the times when you had a dial-up connection to connect to the world, search and enjoy a nice chat room to everything at a click's reach, things have evolved very rapidly. The same is the case with Online Advertisements. Their origins were in the early 1990’s
It was 27 Oct 1994, when the web gave birth to the first banner ad. Wired.com, then known as HotWired, invents the web banner ad. They launched with banner ads from 14 companies including MCI, Volvo, etc.Legend has it that the first HotWired banner ad was from AT&T, prophetically asking


The young Internet was both easy and hard to handle. Connecting with people across the globe to advertise was the easy part. The hard part was how it was done. Because advertisers had to buy space in individual websites to market their products with limited reach and audience.Now, I guess they will soon buy space in outer-space to place banners, so you will know where and what to buy, when you land on Mars.When tech giants like Google, Yahoo, Apple and Microsoft began investing on online advertisements, the internet already had close to a few million people. Large scale businesses had gotten quite used to online ads by then. But, when small scale businesses came into the pool; optimization and innovation were being made every day. This helped them adapt and grow alongside large scale businesses.Quite convincing and fascinating, for what followed over the years was a steep rise in online ads. Today, we have nearly a dozen million people advertising every day on the web. Which means we've gone from being exposed to about 500 ads a day in 1997 to as many as 5,000 a day today.

In other words, Ads are everywhere today.



It's hard to ignore them as they are personalized to fit your needs. Trust us, soon you will see ads that pop up the moment you think about it.Major players like Facebook and Google are revolutionizing the advertising methods on their platform every day. Want to know more how they are doing it, catch up at our next blog.

Posted on: 18/05/17

Aravind Bharat

- Content Writer