5 Game-Changing E-commerce trends of 2017

Change is the only thing that is constant! Over the past ten years, the world of e-commerce has evolved in different levels and is still evolving.

Technology, trends and products are always evolving: and because it’s so easy to open an online store, the competition is always growing organically.

As the percentage of consumers shopping online is increasing day by day. Take a look at the top 5 online selling trends to look out for.The evolution of chatterbots like Siri, Cortana and Amazon Alexa has positively influenced online consumer's journey in more interactive way. Consumer's are feeling more relaxed while interacting with machines these days – partly due to how much time they already spend using messaging apps. With a high (and growing) amount of engagement on apps like Facebook Messenger, conversational commerce looks like it could be here to stay.

Whether the customer is put through to a digital assistant or a human customer service manager, it’s not hard to see why live chat is becoming the preferred method of contact over phone and email. Questions can be answered then and there, while the customer is still in mind to buy. It’s natural for there to be limitations at this stage, but the time saving and conversion optimization possibilities that could be gained from these interactions is still very exciting for digital enthusiasts.

Device variation:

With an ever-increasing digital landscape, metric measurement continues to be a high priority. Online consumer's journeys are no longer dependent on singular devices, but can now involve multiple devices on the journey to conversion. According to an e-commerce survey- An average household in modern society contains more than 7 connected devices, whether that’s laptops, desktops, smartphones, tablets, or even phablets. These numbers are not surprising because consumers prefer different devices for different activities. 

The number of devices connected in an average household makes more sense when it comes to eCommerce industry- Shopping on desktop/laptop and on mobile. Consumer's will happily use their mobiles to research what they want to buy, before switching to a laptop or desktop to make the actual purchase.

For this your  eCommerce store needs to be well optimized for whatever device it’s being viewed on, whether mobile, tablet or computer screen to offer the best experience for the customer. With a decent responsive platform, store owners can ensure that visitors are getting a seamless experience across devices.

Longevity of the customer:
Today’s consumers have so much choices when it comes to online shopping, so if you have managed to bring your first customer back to you again - Well done! You've struck the right chord. Always remember, your loyal customers must be nurtured, as over time they will spend 30x more with you than the average customer. Sending personalized emails and product recommendations are the prime ways to increase your customer's longevity.

Customer data:
Predictive analytics technology is becoming the booming trend among the online sellers. Due to the ability to gather and analyze huge amounts of data from customer profiles and interactions this has become a welcoming technology among the online sellers.  Based on this analysis, store owners can gain a deeper understanding of their customers and their shopping preferences, and make lucrative adjustments accordingly.

This predictive analysis can group together customers with similar traits and use their habits to predict what a similar customer might buy, which allows for more relevant and successful targeting.

Getting personal:
Nothing works best like giving it a personal touch. The consumer market of today no longer wants to hear your same old sales pitch. They want to know how your product or service can add value to their day-to-day life. So you need to touch their lives by personalizing the communication. From using the customer’s name in an email, to displaying an ad for a product they recently viewed or Favorited, personalization will be the key to winning hearts (and sales) in 2017.

As we had mentioned at the beginning of this blog, Change is the only thing that is constant so this too shall change over the course of time.

Posted on: 12/08/17

Rahul Krishnan

- Content Writer